Ideaology is the message that the creators of a media text want to give to their audience. If the audience understands the message that the creator wanted them to understand, this is called prefered reading. If the audience do not understand the message, and mistake it for something else, this is then called oppositional reading.
Examples of ideaology:
Top Boy
Aiming to highlight gang crime and the negative impacts of
it on other people.
Coronation Street
Highlighting real life problems, and the affects they have
on the individuals and the people around them. Also providing some
entertainment within the storylines.
X Factor
Aiming to show people one way of making new artists enter
the music industry. Showing that if you’re determined to do something, you’ll
do it.
This Is England
This film aims to highlight how gang culture, race and
mental issues can affect different people, in many different ways. Also showing
that if you have friends, instead of trying to make friends with people you
hardly know, putting your true friends last, stick to your original friend
group.
Finding Nemo
How people can rely on one another and help each other in
difficult
situations. Also highlighting how important is a father and
son relationship.
Breaking Bad
The ideaology of this is that you can't go into something horrible, and expect to come out unscaved.
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